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Is your web contact form hurting your business?

Let’s talk bad customer service when on the interwebs. Did you know it can take six to eight touches before a client decides to buy from you? Sometimes those touches come in the form of interacting in your Facebook group or reading your weekly newsletter or taking part in your recent challenge. On the flip side, there are times when a person knows that they want to work with you, but have a few questions before getting started. This is an extremely captive audience and this is your chance to WOW that person. Unfortunately…. I see so many business owners squander this […]

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The one thing I won’t outsource

As an entrepreneur, you read a lot, watch even more and connect with many. Through those connections, you hear so much advice of growing a business (hey, that’s probably why you’re reading this post, right). A huge tip is to outsource and delegate as much as possible. I completely agree… with one exception. Marketing! Yep, I can delegate out my bookkeeping, support inbox management, social media scheduling, tax prep, web development. Heck, if my company grows VERY large, I could even delegate the initial consults with prospective new clients. But Marketing is something that I will always do. Why? The […]

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What the toilet taught me about running a business

Recently, the flapper in our toilet started acting funny. The little hook on the flapper piece inside the toilet tank would come off the hinge repeatedly, causing the flapper to not seal properly and the toilet to constantly run. It was a simple fix each time it happened – take the lid off the tank, reach in and rehook the flapper. Really, it was no more than 5 seconds. And this went on for over a week. My husband had an ultra-packed schedule between his work, personal and volunteer commitments, so he didn’t have time to run to the hardware […]

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Business Tools I Love: Acuity Scheduling

In my own business and client work, I make sure the behind-the-scenes of many online businesses is running smoothly. One big part of that is the scheduling of appointments. Because we’re working in virtual environments, one way to do it is to have a back-and-forth with a client to find a mutual time for both of us. This back-and-forth can take many emails and sometimes days just to book one 30-minute session. Needless to say, it’s a huge time and energy suck! But it doesn’t have to be like that when there’s amazing software out there that helps you step […]

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Lather, Rinse, Repeat for Business

You’ve probably seen the movie Groundhog Day. Right? Maybe it’s because I grew up in the northwest suburbs of Chicago. Or because my family is a ‘golf family’. Or because when I root for a baseball team, it’s the Cubs (always). Yes, you could say I have a weird affinity for this movie and its main star. But think about the premise – a guy gets stuck in a continuous time loop of his most-annoying day of the year, so that he can learn from his mistakes and do better. What Phil Connors does is take advantage of the ability […]

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Just acknowledge it ALREADY

I see it so frequently, especially in online communities, a job posting for a Virtual Assistant. But there’s always the last bit that sets my blood boiling a bit: Growing small business looking for a highly-motivated, highly-experienced, rock star VA to assist in daily operations. Must have experience supporting multiple 6- and 7-figure entrepreneurs and with the following: (insert a laundry list of additional qualifications, like experience with Infusionsoft, complex sales funnels, 6-figure launches and on and on…). This position pays $15 per hour. WHAT?!? Dear Amazingly Wonderful Business Owner, I saw your job posting recently in that social media […]

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Finding the Deep Root of the Problem

What I’ve seen lately in my work with clients and conversations with other entrepreneurs is that MAJOR business shifts are on the brain. Maybe it’s the time of year? Maybe it’s current political climate we’re living in? Something’s in the air that’s causing people to reevaluate what they are doing, how they’re spending their money and where they’re putting their energy. I’m not just talking about changing up the look of your newsletter. No, these are decisions with big time implications on businesses. When I step back, I can see it. A huge shift in thinking. And strangely, I’m reminded […]

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How I Use Boomerang to Enforce MY Boundaries

If you hang around here often, you’ll know I love Boomerang, the email scheduling app for Gmail. It’s like my very own personal inbox assistant, who handily reminds me at just the right time that I need to follow-up on some piece of correspondence. And it helps me preschedule important emails to go out at just the right time. But I have a dirty little secret… … Boomerang also helps me enforce my boundaries on my time. As The Photographer likes to joke, I don’t have an ‘off’ switch. I sometimes find it hard to unplug and stop working. But […]

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