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How to Put Yourself Out There in Your Sales and Marketing

I see it so often.

We’re hungry to be known.

We want to get out there into new spaces.

We want to be viewed as the expert.

We want to get clients.

And so, we approach the marketing activities and the sales conversations from a place of one-sidedness.

“Here’s what I can do for you and why it’s so great!”

We forget to include emotional labor in this side of the equation.

Sure, emotional labor when it comes to our paying clients or team members or business besties or family is a given.

But what about when you’re just getting to know someone.

When you aren’t sure it’ll lead to the result you seek.

Next time, try this: I see you and…

I see you and I’m so excited to chat with you today about your business goals.

I see you and wow, that must be difficult.
I see you and thank you for showing up so fully today.
I see you and let’s talk!
I see you and I don’t think we’re a good fit to work together right now.
I see you and great job!
I see you and I’m here when you’re ready.
I see you and 👋🤩💃.

I see you and what’s the real challenge for you here?
I see you and how can I help?

Emotional labor isn’t a quick route or easy route but it is the most human and important route.

 

Photo by Jodi Herrling of Jodi B Herrling Photography

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