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Business Tools I Love: Loom

You guys, I recently started using this awesome on-the-fly video tool and I just had to share it with you.

It’s called Loom (but also goes by the moniker UseLoom).

There are so many video recording apps and programs out there, why does this piece of tech standout to me?

My top 5 reasons why:

  1. Flexibility to record only your computer screen with your voiceover, only yourself talking, or a combination of your screen with a talking head. And you do this by clicking on one button just before pressing recording. That’s right, no complex settings menu to navigate.
  2. Which brings us to EASE – you literally click on one button in your browser, then another on a giant Record button and you’re off and running.
  3. The program lives in your browser rather than on your computer (the Chrome extension is wondrous), which means it’s always up-to-date.
  4. If you need to edit out the front or end bits, it’s only a few mouse clicks and those outtakes are out of there!
  5. Sharing videos with people is beyond easy. After you record your video, you’re given a link to share or can copy the html code to embed the video on a webpage. Or even easily share the video on Facebook or Twitter. But because the videos are hosted on Loom’s cloud service, there isn’t a video that needs to be uploaded to say your website or Facebook page.

All that, and you also have the option to download your video for safekeeping, as well as keep them private by protecting them with a password.

Plus, they have an incredibly cute progress indicator when you trim videos.

I frequently use Loom to:

  • share how-to videos with team members
  • help explain a complex tech problem to support staff
  • create quick check-in videos for a mastermind group

So yeah, slightly silly name, awesome product!

Check out Loom in action with this walkthrough of my website (it took about 20 seconds longer to record and add the code to this post than the actual video itself):

And here’s what the share link looks like https://www.useloom.com/share/9ee0834519f8405eacdf96c80ee1523d

Now, let me be clear, this tool is best used for simple, casual videos. I’m still a huge proponent of the two-step process for videos for videos featured in paid offerings, such as group programs and e-courses – 1. record and edit video on your computer, 2. upload and host video on designated video hosting platform, such as Vimeo.

Have you tried Loom? How did you like it? Or if it’s your first time, let me know how you find it in the comments below!

Photo by Christin Hume on Unsplash

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