Today, I’m sharing a story about my wonderful best friend JC.

Recently, we were out to lunch (because oh yes, we get to do that on any given weekday!).

We were dining at this fabulous local restaurant where the eclectic eats are imaginative, fun and always tasty. If you’re ever in my neck of the woods, let me know and I’ll take you there.

They had a special item on their menu on this particular day – a divine dish of cavatappi pasta, four cheeses and some vegetables thrown in for good measure.

It literally screamed, “JC MUST EAT ME!”.

Of course, I asked if she was going to get the dish (thinking I already knew her answer).

And that’s when she laid it on it… she’s gluten and dairy free! For over a year now! WHAT?!?!

It wasn’t her eating choice that caught me off-guard, but the fact that I had no idea she had made this decision so long ago.

I mean, we had been out to eat SO MANY times since. How had I not noticed? This is a person I’ve known practically my entire life. We even finish each other’s sentences.

This experience got me thinking about YOU.

Are you getting your message out? Continually telling people…

… who you work with?
… what results do your clients get by working with you?
… how you get those results for your clients?

As business owners, there’s a lot to focus on and telling people what we do again and again, in different ways, tends to fall the bottom of the list.

Instead, we tell people once and figure they know, so they’ll remember me when they need my service or meet someone who does.

How many times have you seen a conversation in a Facebook group, one whose topic you’re an expert on? But don’t chime in, telling yourself “they know what I do and didn’t tag me, so they must not want my help”.

It’s not that we don’t want your help. It’s that we have so much going on that we sometimes forget.

Shout it out whenever you get the chance.

Tell people in your newsletter, blog posts, on social media, at networking events, when conversing in everyday conversation, send personal emails to your friends and family. Think about how many people you come into contact with in real and digital spaces- yep, the list is that long.

Don’t want to feel too salesy or pushy? You don’t need a slick script. You only need to practice.

Next time you’re checking out the grocery store and the cashier chats you up, test out ways to slip what you do into the conversation in a way that feels natural and comfortable for you.

How are you telling everyone you know about your business? What are you doing now? What can you do better?

Photo by Jez Timms on Unsplash