As business owners, there’s a lot we want to do, some things we need to do and activities we’re excited to do at the start but lose their luster over time.

Writing blog posts, recording podcast episodes, thinking up new program content – does that sound familiar?

Even with the clearest WHY, some recurring tasks just start to feel like a slough at times. There’s a valley to that peak you hit.

Consistency is so important to your business growth. Yep, you need to consistently show up and do your work.

You know this.

But you also know you don’t want to pass off each task on your list. It is your voice after all.

I totally get it.

There are tasks to delegate and some that need to stay in-house. And we all have different comfort levels of where that delegation line sits.

Instead of forcing yourself to come up with another reason ‘why’. Or putting a pause on a project, which can all-too-easily turn to a permanent hiatus.

Consider this story about Eleanor Roosevelt and her “My Day” column, as told in Modern Mrs. Darcy:

Mrs. Roosevelt never took a day off. Her first “My Day” column appeared on December 30, 1935, and continued to run 6 days a week, year-round, until 1962. Her readers could count on her to be in their newspapers every morning. (She did make one exception, and took 4 days off after her husband’s death in 1945.)

Mrs. Roosevelt’s column ran 500 words, but she usually managed to complete each column in an hour. She had many obligations to attend to as first lady, and she made getting her column done quickly a priority. Readers didn’t complain that the quality suffered for it.

You see, Eleanor Roosevelt was clear on the importance of her column to her, but doing it day in and day out was tedious at times. And for most of us, it can start to feel insignificant to regularly show up even when we don’t have hundreds of other pressing commitments to attend to.

Next time you’re feeling like you’re a funk with routinely showing up for your business, set a timer, similar to what I do with a blitz hour, and get out of your own way.

Consider that ’consistency and completion over perfection’ is totally okay.

When you haven’t felt inspired to regularly do that action-taking in your business, what happened? What did you do to climb out of that valley?

Photo by shontz photography on Unsplash