So many times, clients and colleagues will tell me that they WANT to write, but they…
… don’t know where to start.
… don’t feel inspired.
… don’t have anything to say that ‘hasn’t already been said before’.
I want to acknowledge that yes, writing is hard. And yes, these are mental hurdles standing in your way.
But being uncomfortable with the thought of putting yourself out there does not let you off the hook of engaging with your audience.
Instead try this!
Next time you need to sit down to write a new blog post, don’t write it down on paper or pound away at your keyboard, talk it out.
- Grab your phone or other mobile device and talk through your thought, as you would with a friend. Apps for recording voice memos for yourself are widely available in the App Store and Google Play.
- Once you have the post recorded, send it away from transcription (here’s a transcription service I recommend using) and then pass the transcript to your assistant for polishing and posting to your website and sending out to your community via email and social media.
- Or, come back to it the next day and listen to what you said. Write down or type out your words. You’re basically transcribing the audio yourself. Then, either clean up the content yourself or send it to your assistant for final editing, posting to your website and sharing with your audience through email and social media.
And this isn’t just a technique I’ve been using for a few months now and have fallen in love with (thank you Apple Memos). Nope!
It also comes recommended from none-other-than Seth Godin. Yes, the genius, the marketing master, the one that sends out at least one blog post every. single. day! Seth discusses this tactic in his interview with Marie Forleo. (I’ve even queued up the video right at the ‘spot’ where he divulges his wisdom on this very topic.) If you don’t have the time to watch, the nutshell is that Seth mentions how people seem to get writer’s block all the time, but yet, no one has ever gotten talker’s block, so aim to write like you talk.
This is very similar to the idea of ‘feel the fear and do it anyway’, but uses a method that most are not so afraid of – our ability to communicate verbally.
Do you resist writing for your business? Try this technique and let me know how it goes!