As an entrepreneur, you read a lot, watch even more and connect with many. Through those connections, you hear so much advice of growing a business (hey, that’s probably why you’re reading this post, right).
A huge tip is to outsource and delegate as much as possible. I completely agree… with one exception. Marketing!
Yep, I can delegate out my bookkeeping, support inbox management, social media scheduling, tax prep, web development. Heck, if my company grows VERY large, I could even delegate the initial consults with prospective new clients.
But Marketing is something that I will always do.
The answer is super simple. No one knows my ideal client and services like I do.
My marketing and message is all about building a relationship with my audience. Not just seeing people as a number on the path to a certain revenue goal, but really knowing exactly who I’m working with and seeing up close how their business is improving. This the exact reason I moved from the corporate world to run my own business.
If I stepped away from writing my blog and newsletter, for instance, there’d be a disconnect. My distinct voice wouldn’t come through. The language wouldn’t connect to my readers in the same way. They wouldn’t get to know me and, more importantly, they wouldn’t understand that I totally and completely ‘get’ who they are as a person and business owner.
What I provide my clients leans so much on my skills, my knowledge, my background, my training – it all combines for a one-of-kind client experience. I want people to get to know all facets of me because it’s me who’ll help them build the business they dream of.
Yes, I can always bring in a consultant to assist with a program launch or brand refresh.
But having my fingers on the pulse of the message of my business is an area of my business where I don’t want to be replaced.
Of the Top 5 areas of your business, where would you say ‘Marketing’ ranks? How can you get it higher on the priority list?